Solutions

Don't rely on gut decisions. Cognitive Contractor predicts your next sale with impressive accuracy by using artificial intelligence and a data-driven, analytical approach.

Your customers have attributes in common. When analyzed, it reveals new prospects who are a perfect match for the solutions and value you provide.

We identify prospects in your market that look like your ideal customer and have a high probability to convert. We achieve this by using Big Data, Artificial Intelligence, and advanced Machine Learning techniques.

Your profits grow as all marketing and sales efforts are targeted to homeowners who rank the highest based on your goals.

We implement campaigns that take a personalized approach and adapt the content to fit the array of personas that make up your ideal customer.

Our campaigns engage prospects through multiple touch points across their favorite channels and warms them up to your brand and value proposition. We keep the prospect informed until the deal is won so that you'll never have to cold call again.

An algorithm is a step-by-step procedure for solving logical or mathematical problems. Like a recipe, these algorithms are tested, modified, and optimized by our data scientists to provide the best results for the desired outcome.

Artificial intelligence, broadly defined, refers to a machine, program, or system that exhibits traits associated with human behavior, like learning and problem solving. At Cognitive Contractor, AI is especially valuable because it identifies trends that would be impossible for a human to recognize.

Big data refers to extremely large datasets that contain consumer, business, and household attributes. We use it to enrich and validate your data as it relates to your business objective.

A cold lead is a contact you have not previously engaged, or has never shown any interest in your product or service, and is most-likely unfamiliar with your brand and your value proposition.

The very top of the marketing funnel is made up of contacts. Just like in your phone, a contact is a record that personally identifies an individual and includes name, email, address etc. Traditionally, contact details are acquired through broad, brand awareness campaigns that drive consumers to provide their contact info through an online form, like those who sign up to receive your newsletter. Fortunately there is a better way. Cognitive Contractor identifies the contact records for those who need the services you provide, fit your customer profile, and are located within your service area.

Customer personas are fictional, generalized characterizations that encompass the various needs, goals, and observed behavior patterns among your customers. Recognizing personas allows for marketing content to be highly customized and targeted to these groups. Cognitive Contractor advances our targeted campaigns even further by identifying an array of customer personas, delivering effective content for each, and engaging through their preferred channels.

A lead is a potential buyer that has shown some initial interest in your product or service, typically determined from an interaction with your content: email, landing pages, website, social accounts, text messaging, or phone calls.

An opportunity is a contact within your sales funnel that has been associated with a potential closing value, like a pending contract amount, typically called a deal. Based on data science, Cognitive Contractor is able to define opportunities prior to any marketing or sales efforts by accurately predicting the potential contract value from homeowners in your market. In doing so, we save sales reps an enormous amount of time and effort that is better spent focused on high-value opportunities. The most enticing outcome for contractors is how it will maximize marketing ROI and drive revenue growth.

A predictive model is the result of a mathematical process using advanced algorithms in artificial intelligence and machine learning to forecast the likelihood of future results. We create and apply custom models for our clients that solve for their specific business objectives.

A prospect is a lead that has been qualified. Traditionally, this means the qualification has been identified by a human interaction. This subjective and error-prone process is very slow and highly inaccurate. Consider the Cognitive approach. We qualify thousands of leads everyday for our clients, identifying and qualifying the best prospects based on data prior to any marketing or sales efforts.

Targets are qualified leads (prospects) with a high-value revenue potential and a high-likelihood to convert. We work with our clients to implement direct marketing campaigns that focus on targets identified with artificial intelligence.

A warm lead is already familiar with your brand and aware of your value proposition, having been engaged by marketing content through multiple channels. Warm leads grow cold if they lose interest or forget about your brand. Our strategy stays focused on qualified prospects and keeps leads warm until they become your customer.