CLIENTS

Are you a contractor with annual revenue that exceeds 20MM?

Are you currently spending over 100K each year on marketing?

Does your sales process involve outbound calls to cold leads?

Do you have frustrated sales reps struggling to close difficult appointments?

Is the average profit per customer far too low?

A data-driven approach with Cognitive Contractor will skyrocket the overall productivity for every rep and sales-related activity; including canvassing, scheduling, and running sales appointments. We can help you focus the entire team on qualified leads, hot prospects, and high-value opportunities.

If your existing solution relies on traditional marketing strategies, you are spending too much of the marketing budget on broad campaigns. Casting such a wide net is detrimental to your marketing ROI. Some agencies and strategies promise better ROI by focusing campaigns on "ideal" customer personas. We believe this is entirely insufficient. Customer personas are helpful when choosing the best channels or when creating engaging content. Nothing else exists today that outperforms targeted marketing campaigns focused on high-value opportunities that are specifically identified using artificial intelligence.

While Cognitive Contractor does provide the implementation of targeted, multi-channel marketing campaigns, we are first and foremost a problem solver for blue-collar industries and home-services contractors. We provide a consultative and collaborative service that finds big answers using data analytics, artificial intelligence, and machine learning technologies. We provide solutions that have already been proven and presented as case studies and we urge you to take a look. Most marketing agencies specialize in traditional methods and broad strategies. Many of the top contractors in the US have longstanding relationships with these kinds of agencies and are noticing a decline in performance. When companies reach a growth plateau or when traditional marketing fails to stay ahead of the changing landscape, Cognitive Contractor is eager to consult with them and devise a data-driven strategy customized and refined to perform at the highest level.

We acquire data directly from our clients as it pertains to their business objectives and the solutions we provide. Your first-party data contains valuable attributes when building a customer profile. For the most accurate predictive model, we enrich your first-party data with attributes from third-party datasets. This also helps to verify the integrity of your historical data. The broad combination of attributes results in higher accuracy for identifying qualified prospects.

The answer is yes. The value of your historical customer data and attributes pertaining to all opportunities, won and lost, weigh heavily when determining your ideal customer profile and when building a model that identifies prospects and high-value opportunities. We will validate the quality and integrity of your data. Whether your first-party data is sublime or if it is incomplete, either way, we will supplement and enrich your data with attributes we acquire from third-party datasets.